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the first nude-free issue of the 63-year-old men's magazine was released to the public on thursday.

 

the cover of the march issue features instagram-famous model sarah mcdaniel ¹ a sexy snapchat - her arm held up as if holding the camera with a text banner reading 'heyyy :)'

 

the magazine's choice in cover model and social media ² appears to be a pitch to millennials, though it's unclear whether the revamp will be enough to attract a generation that gets both their reading and pornography in digital form.

 

playboy announced the ³ change in october, saying it would no longer be publishing full-frontal nudity in the magazine starting with the march issue.

 

'a year and a half ago, we relaunched playboy.com as a safe-for-work site, and traffic skyrocketed 400 percent,' playboy chief content officer cory jones told the new york times.

 

'the average age of our visitors dropped from 47 years old to 30. it showed how the brand can still resonate.'

 

'it's going to be sexy, but it's going to be safe for work,' he told cnn money.

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