dutch fashion and shoe label 1 wear is hoping to solve one of life's sticky situations -- the 2 of stepping in discarded chewing gum on the pavement -- while 3 to keep amsterdam's city streets clean.
踩到吐在人行道上的口香糖是件令人恼火的事情，荷兰时尚鞋履品牌explicit wear希望能解决这个棘手问题，同时帮助阿姆斯特丹的城市街道保持清洁。
the brand has partnered with local
4 organization iamsterdam and sustainability firm gumdrop to create a limited-edition sneaker for adults made from recycled gum that’s
5 been scraped from the city's pavements.
the discarded gum is being put to good use to make
6 kicks that also raise
7 for the anti-littering cause. priced at around $332, the shoes will
8 sometime in june.
according to the project, more than 3 million pounds of gum wind up on amsterdam's streets and sidewalks each year, costing the city millions of dollars to clean up.
available for preorder now, the new gumshoe sneakers -- offered in both a bubblegum pink and a black/red colorway -- feature
9 rubber outsoles recyclable compounds (called gum-tec) produced by gumdrop, 20 percent of which are made from gum.
nearly 2.2 pounds of gum is used in every four pairs of shoes. a map of amsterdam is molded into the bottom of the soles to subtly remind people of the littering problem. even better, the sneakers actually smell like bubblegum, too -- without the annoying stickiness.
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