video screens hit paper magazines 娱乐周刊:液晶屏与杂志相结-凯发k8官网

video screens hit paper magazines 娱乐周刊:液晶屏与杂志相结
文章来源:未知 文章作者:meng 发布时间:2009-09-18 01:45 字体: [ ] 
(单词翻译:双击或拖选)

the first video 1 inside a print title has been published inside the american magazine entertainment weekly.

美国杂志娱乐周刊发行首刊带有液晶放像功能的印刷刊物。

the small screen, built into a cardboard(厚纸板) insert, contains an advert for pepsi max and trailers(追踪者,预告片) for us tv network, cbs.

there are also in-built speakers, so the viewer can hear the advert too.

"this is an extraordinary way to refresh how we interact with consumers," said pepsi-cola's chief 2 officer, frank cooper.

chip technology is used to store the video - described as similar to that used in singing greeting cards - which is 3 when the page is turned.

the slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.

each chip can hold up to 40 minutes of video.

bbc news' los angeles correspondent, rajesh mirchandani, said that the magazine advert was mounted inside a cardboard insert, so it was "instantly distinguishable from a normal flimsy(易坏的,脆弱的) page".

"you can't really 4(轻轻拂去,忽然摇动) through the magazine, because the 4-page insert that includes the video screen is 5 bulky(庞大的).

"and when you do open up the relevant page, the actual advert takes several seconds to load and play and that's a lifetime's lag in the advertiser's world," he added.

copies of the magazine containing the screens are being sent out to several thousand subscribers in los angeles and new york.

cbs and pepsi won't say how much this limited commercial trial is costing, but manufacturers americhip told bbc news that a multi-thousand print run with built-in screens would cost in the region of us $20 (around £13) for each magazine.

this has prompted criticism from some quarters, saying that the internet has already been delivering video-embedded-in-text for some time.



点击收听单词发音收听单词发音  

1 evlzj     
vi.注意,留意,言及;n.广告
参考例句:
  • the advert featured a dolphin swimming around a goldfish bowl.该广告的內容为一条在金鱼缸里游动的海豚。
  • please advert to the contents below.i believe you won't be disappointed.敬请留意后面的内容。相信您一定不会失望的。
2 boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • they are developing marketing network.他们正在发展销售网络。
  • he often goes marketing.他经常去市场做生意。
3 c3905c37f4127686d512a7665206852e     
adj. 激活的 动词activate的过去式和过去分词
参考例句:
  • the canister is filled with activated charcoal.蒸气回收罐中充满了活性炭。
4 mgzz1     
n.快速的轻打,轻打声,弹开;v.轻弹,轻轻拂去,忽然摇动
参考例句:
  • he gave a flick of the whip.他轻抽一下鞭子。
  • by a flick of his whip,he drove the fly from the horse's head.他用鞭子轻抽了一下,将马头上的苍蝇驱走。
5 bkqzs3     
adv.比较...地,相对地
参考例句:
  • the rabbit is a relatively recent introduction in australia.兔子是相对较新引入澳大利亚的物种。
  • the operation was relatively painless.手术相对来说不痛。
tag标签: screen video paper magazine
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