coca-凯发k8官网

coca-¹ is a term that refers to globalization or cultural colonization. it is a portmanteau of the name of the ² soft drink ³ coca-cola and the word colonization.

可口可乐化（coca-colonization）一词是跨国软饮制造商coca-cola（可口可乐）和colonization（殖民化）两个词的合成词，指全球化或文化殖民。

the term is used to imply either the importation of western (particularly american) goods or an invasion by western and especially american cultural values that threatens the local culture.

这个词多用来指代西方（尤其是美国）产品的进口，或者是西方及美国文化价值观的入侵，导致当地文化受到威胁的状况。

it gained visibility in the european americanization debate with the 1994 publication of reinhold wagnleitner's book, coca-colonization and the cold war: the cultural mission of the united states in austria after the second world war. the expression also became a catchphrase of the anti-globalization movement.

该表达在1994年初现于欧洲关于美国化的辩论中，来自于雷纳德•瓦恩莱特纳一本名为《可口可乐化与冷战：二战后美国在奥地利的文化使命》的书中。后来在反全球化运动中一度成为热门词汇。