| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
sneakers: sports shoes to fashion 1 运动鞋:从体育用品到时尚的象征
运动鞋的用途广泛、款式多样,还引领着潮流时尚。你是 “运动鞋迷(sneakerhead)” 吗?最初,运动鞋是专为体育运动员设计的实用鞋品。而如今它已成为一种时尚的符号,产业价值数十亿美元。本期节目聚焦运动鞋行业的诞生和发展。
词汇:fashion 时尚
many of us wear trainers, or sneakers as they are called in american english. they might not seem like anything special, but these items of footwear have become an 2 for some people. get ready to meet the sneakerheads.
from their beginnings as practical footwear for athletes, trainers or sneakers have become big business. they are now a massive part of the global fashion industry, and the sneaker market could be worth $120bn by 2026. trainers started to gain cultural cachet in the 1970s due to the popularity of basketball and football in us and uk youth culture, says fashion gallery curator ligaya salazar. 3 4 from the likes of run dmc and michael jordan boosted the market through the 1980s and 90s. brendan dunne, host of a podcast 5 to sneakers, describes how, as they became cooler and more expensive, sneakers became status signifiers.
while most trainers are made for the mass market, limited-edition pairs are made to appeal to those who are looking for something special. sneakerheads are those who collect rare trainers, sometimes paying thousands of dollars for a pair. dunne compares it to art collecting, pointing out that they have been sold by major 6 houses and are seen by some as an investment.
trainer manufacturers have seen this market for rare sneakers as a good business opportunity and have teamed up with 7 to produce limited edition pairs. this feeds into the resale market for this footwear. some sneakerheads spend hours camping outside shops to get their hands on the most desirable limited editions which they can then 8 for a huge profit.
so, an item that started as an everyday 9 object for people playing sports can now also be a high-fashion item worth thousands of dollars.
词汇表
trainers (英式英语)运动鞋
sneakers (美式英语)运动鞋
footwear 鞋类
sneakerhead 运动鞋迷,痴迷于收集或交易运动鞋的人practical 实用的
market 市场
cultural cachet 文化声望
celebrity endorsement 名人代言
status signifier 地位的象征
mass market 大众市场
limited-edition 限量版的
appeal to 吸引
rare 稀有的
pair 一双
investment 投资
manufacturer 制造商
resale market 转售市场
desirable 渴望得到的
flip (为盈利而)迅速转售
high-fashion 高级时装的
点击收听单词发音
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
- 发表评论
-
- 最新评论 进入详细评论页>>