defeature 去除某产品多余的功能使恢复最基础的用途-凯发k8官网

如今，设计师和厂商都绞尽脑汁，为产品延展出很多不必要的功能。于是，在生活中，豆浆机不仅能熬豆浆，还可以煲粥、榨汁、搅肉馅；一支笔不止能写字，还能充当涂改液、发出激光当激光笔等情况随处可见。事实上，很多时候，我们根本用不着这些五花八门、乱七八糟的功能，只要返璞归真的原始功能。

 

defeature is a verb referring to return a product to its original or most basic purpose by removing features that do not contribute or apply to that purpose.

defeature是个动词，指通过去除某产品多余的功能使其恢复最原始或最基础的用途。

 

the "dumbphone" is a perfect example. british designer jasper morrison recently launched the telephone in collaboration with swiss tech company punkt. the defeatured mobile handset only makes calls and accepts voice mail.

“愚笨型手机”就是个极好的例子。英国设计师贾思帕·莫里森最近与瑞士科技公司punkt合作，推出了一款手机。这种“返璞归真”的手机只能用来打电话和接收语音邮件。

 

for example:

this may seem obvious today but at the time all the mp3 player manufactures were competing on how to get more features into the player, which was a losing proposition. in the case of the nike , they've taken the idea of defeaturing the device even further. the device itself has no display and no interactions. you simply put it in your shoe.

如今，虽然这点貌似显而易见，但在那个所有mp3播放器制造商都在较量如何为播放器增加更多功能的时代，却是个失败的提案。在nike 的案例中，他们已经采纳进一步去除该产品多余功能，恢复其基础用途的想法。该产品本身既无播放也无互动功能，只需将它放进你的鞋里。