广告产业的未来-凯发k8官网

广告产业的未来
文章来源:未知 文章作者:enread 发布时间:2021-02-24 08:57 字体: [ ] 
(单词翻译:双击或拖选)
现代社会中,广告信息随处可见,这一产业的未来会有哪些改变?我们是否会迎来这样的一天:当人们走在城市的街道上时,一抬头就能看到映射在天空中高达200米的广告影像?
 
imagine a future where our streets are filled with ads 200m tall; where 2 change before our eyes to give us personalised messages; and where companies track our every move as we walk through a city, pinging our phones with special offers as we near their shops.
 
in fact, all of these forms of 3 are already being tested. let's take the first of these ideas. back in 1982, science fiction movie blade runner 4 a futuristic cityscape where giant 5 stretched the full height of 6. and uk company lightvert are now doing something very similar; with one crucial difference.
 
instead of making immense physical adverts, their commercials are beamed straight into consumers' eyes. they do this by attaching a strip of reflective material onto a building and projecting an image onto it. this image then 'bounces' out into the world. when you pass directly in front of the image, you see it. it appears to be huge and suspended in mid-air, but others can't see it – it's only visible from one location. lightvert claims this form of advertising is unobstrusive and can "unlock" large amounts of "high-value advertising real-estate".
 
but not everyone is sold on the idea of living in a world of endless ads. in moscow, for example, a new form of advertising targeting motorists has split opinion. drivers approaching a particular digital 1 in the city are shown adverts for a new kind of 7 car, but only if you are driving a different make of vehicle. 8 in the billboard detect what kind of car you are driving, and send you an ad based on that information.
 
while this may seem invasive, it's actually the saftey aspect that has concerned some observers. researchers in sweden have shown that digital billboards attract our eyes for longer than other kinds. in fact, they distract us for over two seconds, a length of time which studies have proved to be dangerous on the roads.
 
finally, we have "9 10", where shops detect where you are on the high street and send tailored adverts to your phone. devicescape is one company trialling the use of wi-fi as a means of tracking customers. their technology could work anywhere, whether in "a supermarket, a concert hall, or a bus," says owen geddes from their marketing team. what would customers see? "it could be a discount offer to use in the shop the person is visiting, or a piece of content such as a movie trailer," says mr geddes. 


点击收听单词发音收听单词发音  

1 ttrzj     
n.布告板,揭示栏,广告牌
参考例句:
  • he ploughed his energies into his father's billboard business.他把精力投入到父亲的广告牌业务中。
  • billboard spreads will be simpler and more eye-catching.广告牌广告会比较简单且更引人注目。
2 984a8d026956f1fd68b7105fc9074edf     
n.广告牌( billboard的名词复数 )
参考例句:
  • large billboards have disfigured the scenery. 大型告示板已破坏了景色。 来自辞典例句
  • then, put the logo in magazines and on billboards without telling anyone what it means. 接着我们把这个商标刊在杂志和广告看板上,却不跟任何人透漏它的涵意。 来自常春藤生活英语杂志-2006年4月号
3 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • the advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
4 40d5ad82152f6e596b8f8c766f0778db     
想像,设想( envisage的过去式和过去分词 )
参考例句:
  • he envisaged an old age of loneliness and poverty. 他面对着一个孤独而贫困的晚年。
  • henry ford envisaged an important future for the motor car. 亨利·福特为汽车设想了一个远大前程。
5 c82a22098d5133b18bfb64b60b66048d     
advertisements 广告,做广告
参考例句:
  • the adverts on television 电视广告
  • the adverts are not very informative. 这些广告并没有包含太多有用信息。
6 f4158331c4e067c9706b451516137890     
n.摩天大楼
参考例句:
  • a lot of skyscrapers in manhattan are rising up to the skies. 曼哈顿有许多摩天大楼耸入云霄。
  • on all sides, skyscrapers rose like jagged teeth. 四周耸起的摩天大楼参差不齐。
7 japz8     
n.美洲虎
参考例句:
  • he was green with envy when he saw my new jaguar car.看见我那辆美洲虎牌新车,他非常妒忌。
  • should you meet a jaguar in the jungle,just turn slowly,walk away.but slowly,never look back.你在丛林中若碰上美洲虎,就慢慢转身走开,可一定要慢,切莫回头看。
8 029aee483db9ae244d7a5cb353e74602     
n.传感器,灵敏元件( sensor的名词复数 )
参考例句:
  • there were more than 2000 sensors here. 这里装有两千多个灵敏元件。 来自《简明英汉词典》
  • significant changes have been noted where sensors were exposed to trichloride. 当传感器暴露在三氯化物中时,有很大变化。 来自辞典例句
9 5rsxm     
n.接近,邻近
参考例句:
  • marriages in proximity of blood are forbidden by the law.法律规定禁止近亲结婚。
  • their house is in close proximity to ours.他们的房子很接近我们的。
10 boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • they are developing marketing network.他们正在发展销售网络。
  • he often goes marketing.他经常去市场做生意。
上一篇:食品浪费 下一篇:
tag标签: city
发表评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
验证码:点击我更换图片
最新评论
网站地图