戴比尔斯将制造出售人造钻石-凯发k8官网

the world's largest diamond miner is doing the unthinkable: selling stones produced in a laboratory.

 

世界最大钻石开采商正在做一件难以想象的事情：出售实验室环境中制造出来的钻石。

 

de beers launched a new ¹ brand last tuesday that features ² diamonds, a major reversal for a company that had ³ consumers to stick with "real" stones.

 

the brand, called lightbox, will offer synthetic diamonds at a fraction of the price it charges for stones pulled out of the earth. de beers framed the move as a response to consumer demands.

 

"lightbox will transform the lab-grown diamond ⁴ by offering consumers a lab-grown product they have told us they want but aren't getting: ⁵ fashion jewelry that may not be forever, but is perfect for right now," said de beers ceo bruce ⁶.

 

jewelry from the brand will go on sale in september. de beers said prices will start at $200 for a quarter carat, and increase to $800 for a full carat stone. the company's natural stones start at roughly 10 times that amount, depending on their clarity and other attributes.

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